IFM
Connecting Patients and Practitioners with Ease.
Functional Medicine takes a patient-centered approach to chronic disease, built on a strong therapeutic relationship between practitioners and patients. I helped design a robust digital platform for the Institute for Functional Medicine (IFM) that combines education, e-commerce, and community, making it easier for users to connect, learn, and access IFM’s products and resources.
Product Design / UX/UI Design / Visual Design
01
Connecting patients and practitioners
IFM’s platform goes beyond education and e-commerce by fostering meaningful connections. Practitioners can build custom profiles to showcase their expertise, making it easier for new patients to discover them. The platform also creates space for practitioners to connect with one another, sharing knowledge, resources, and support—strengthening the IFM community as a whole.
02
Learning center
The IFM platform makes it easy for practitioners to register and purchase tickets for conferences and educational classes, both online and in person. A clear, card-based layout with filters helps practitioners quickly find the right events, courses, or products—streamlining discovery and making professional development more accessible than ever.
03
Design system
IFM design system visual language lacked medical credibility. By standardizing typography, color, iconography, and components, the system brought clarity, consistency, and authority to every digital touchpoint.
