IFM

Connecting Patients and Practitioners with Ease.

The Institute for Functional Medicine needed a modern digital experience that could support their growing ecosystem of practitioners and patients—connecting users to courses, content, and tools in a seamless, intuitive way.

I led the end-to-end design of the IFM platform, creating a connected experience where practitioners can manage their accounts, enroll in certification courses, and engage with educational content. Through a flexible design system and thoughtful UX, the platform simplifies complexity while reflecting IFM’s human-centered mission.

Role: Associate Creative Director
Agency: Sullivan NYC