Duke
Made for this campaign.
Designed and launched the digital hub for Duke’s largest fundraising campaign, “Made for This.” Created a modular design framework to support storytelling, donor engagement, and scalability across initiatives. Focused on accessibility, intuitive UX, and brand consistency to engage over 200K alumni and supporters worldwide.
UI/UX / Brand Expression / Designs System / Motion
01
Concept
Inspired by the arches found in Duke University’s campus architecture, the arc was used throughout the experience to highlight students’ stories, accompanied by bold typography and colors highlighting the impact of their stories.
02
Editorial Templates
Flexible editorial templates empower Duke to showcase rich, context-heavy stories through customizable modules.
03
Responsive
The design system is fully responsive, allowing it to scale seamlessly across multiple screen sizes.
04
Design System
I developed a design system that enabled Duke to seamlessly extend their campaign across social media and print.
