Sag-Aftra

A Modern, Member-First Platform for SAG-AFTRA.

Led the visual direction for the SAG-AFTRA digital platform — the official hub for over 160,000 media professionals including actors, journalists, and recording artists. The goal was to elevate the brand’s digital presence while designing a clean, user-friendly experience tailored to the needs of current members. The final concept balanced modern aesthetics with intuitive usability, honoring the union’s legacy while looking toward the future.

Role: Design Director / Lead Product Designer
Agency: Sullivan NYC